Joyce Park is a dermatologist and skin, hair, and nail expert. Since then, she has amassed a following of nearly 2 million followers who tune in to learn from her in-depth tutorials on YouTube, Instagram, and TikTok. Jessica Vu is a Vietnamese-American beauty influencer who started her YouTube channel as a high school hobby. Yara also founded her own skincare line, Naturium. #11: Susan YaraĪfter building a career as a beauty reporter, Susan Yara started her “ Mixed Makeup” YouTube channel to focus on the skincare and beauty videos she was most passionate about. She has been widely praised for making a home for Korean beauty principles and products in the American market. In addition to being a beauty influencer, Charlotte Cho is the curator and aesthetician behind K-beauty site Soko Glam and skincare lines The Klog and Then I Met You. Lee calls herself a “skin care, nail art, and highlighter aficionado,” and her Instagram feed is full of reviews, recommendations, and inspiring photos that prove it. #9: Michelle Leeīefore she was the head of global editorial and publishing at Netflix, Michelle Lee was the editor in chief of Allure. She also has her own book club called Curl Up Club. Since then she has branched out considerably, with videos about food, relationships, life lessons, motherhood, and more. Jenn Im is a Korean-American vlogger who got her start in beauty and fashion. In addition to exploring makeup, the Bangladeshi-American influencer uses her platform to promote body positivity and representation for brown and Muslim girls in the beauty industry. #7: Nabela Noorīeauty influencer Nabela Noor is also an author and entrepreneur many times over. The Filipino-American and Hawaii-based star turned early Vine virality into a powerful platform with over 18 million followers where he talks openly about identity. #6: Bretman Rockīy all accounts, Bretman Rock is one of the biggest beauty influencers in the world. Check out her take on Angelina Jolie’s Maleficent, Lion King villain, Scar, a Bratz doll, the Grinch, and Cindy Lou Who, to name a few. Promise Tamang is so talented at using makeup to transform her look, she calls herself the Human Chameleon. Through a combination of real product reviews and ridiculous stunts, Yuh gets people laughing to get his message across. Korean-American skincare influencer Young Yuh walks on the wild side to educate beauty fans about doing their own research into hot new products. 2 million Instagram users and 9 million TikTok users tune in for Plastique Tiara’s makeup transformations and beauty tutorials. Since hitting the scene on season 11 of Ru Paul’s Drag Race, Vietnamese-American drag queen Plastique Tiara has skyrocketed as an influencer. He started his own beauty brand, One/size, and hosts a podcast about beauty and business called Say Yas to the Guest. Patrick Simondac (aka Patrick Starrr) is a Filipino-American YouTuber and professional makeup artist with a long list of celebrity clients. #1: Michelle PhanĪfter starting out as a one of the original beauty bloggers and achieving viral success as a YouTuber, Michelle Phan branched out to start her own makeup brand, Em Cosmetics, and subscription beauty company, Ipsy. Use this follow-a-day list to recognize a different beauty influencer every single day - by the end of the month, your feed will be filled with lessons, recommendations, and inspiration from some of the most incredible AAPI creators out there. In celebration of AAPI Heritage Month this May, learn from the best of the best in the world of beauty influencers.Įach May, Asian American and Pacific Islander Heritage Month celebrates the wide-ranging contributions people in the AAPI community have made to every sphere of American life.
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