It does so through a series of checkpoints, including accounting for a valid local address, live domain, symbol, and proper domain identifier. Verification is the process of identifying valid, invalid, and unknown email addresses.Ī variety of digital email verification tools, including Mirabel Technologies’ Clean Your Lists tool, automatically check that an email address is valid. Why Email Verification is ImportantĮmail verification assists in cleaning or “scrubbing” email lists in order to increase email deliverability and engagement rates. It’s important to understand that every valid email must contain an symbol before the domain.Īn invalid email address will likely have spelling or formatting errors in the local part of the email or a “dead” domain name. In short, the local address in VerifyBee’s example is, “example-email.” It belongs to the domain “testServer,” and “.com” is the domain identifier. com: This is the domain identifier that “identifies what kind of domain it is that hosts the recipient server.” testServer: This is the domain name that the address belongs to.It’s also the unique name each email address has within a given email domain’s server. Courtesy of VerifyBee, this is an example of a valid email address in three Example-email: This is the local part of the email. What Do a Valid and Invalid Email Address Look Like?Įvery valid email address has three crucial components ensuring validity. This consistent deterioration is when an email list is most vulnerable to holding invalid or unknown email addresses. Over time, email lists decay, and old email addresses become invalid. When an inbox provider falls out of business, like Earthlink, or a server is permanently down, all email domains under that provider become “dead.” The emails associated with this defunct domain are also invalid.Īccording to VerifyBee, in the average mailing list, “about 5 to 30 percent of emails will be invalid.” Because an email list is ever-evolving with new email addresses, the opposite is true as well.A person may switch inbox providers, or create a new email address within the same provider, leaving the previous email dormant. Inactivity or lack of engagement is the main reason why emails turn invalid. An email can become invalid if the user changes their email, leaving the previous email without a user.This is common when would-be subscribers make accidental spelling errors when entering an email address on a form too quickly. Invalid emails can have typos or misformatting that do not lead to a legitimate inbox.The unengaged email addresses can be invalid for a few reasons: Invalid email addresses belong to inactive recipients who don’t engage with your content. A valid email address holds the correct format and belongs to an email domain. Valid email addresses belong to an active recipient who is consistently engaging with your content, adding value to your marketing campaigns. The Difference Between Invalid and Valid Email Addresses We’ll also list email verification tools that you can use to grow a healthy email list for future marketing campaigns. To ensure you know how to tell if an email address is valid (as well as how to avoid invalid email addresses), Mirabel’s Marketing Manager will discuss the difference between invalid and valid email addresses. Reduced risk of damaging your email marketing sender reputation.Increased conversion rates turning audience members into customers.Increased engagement with your content among your subscribers and target audience.SendInBlue reminds us that a clean email list with valid contacts ensures: It’s important that your message is delivered to legitimate inboxes in order to increase engagement rate, decrease spam complaints and unsubscribes, and more.ĭownload Free White Paper Now: Everything You Need to Know About Email MarketingĪ healthy email list helps you avoid any long-term consequences affecting your sender reputation, such as getting blacklisted by inbox providers or falling into phishing scams or honeypot traps. In order to create a successful email marketing campaign, you first need a healthy email list full of valid email addresses.
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